Privacy Policy

Last updated: February 11, 2026

1. Introduction

DockLead ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Name, email address, business name, phone number, and payment information when you create an account.
  • Business Information: Business hours, timezone, and business description you provide during setup.

2.2 Information Collected Automatically

  • Call Data: Phone numbers of callers, call timestamps, and call duration.
  • SMS Data: Text message content between our system and callers to your business.
  • Usage Data: How you interact with our dashboard and services.

2.3 Information from Third Parties

  • Twilio: Call and SMS data processed through Twilio's platform.
  • Stripe: Payment processing information.

3. How We Use Your Information

We use the collected information to:

  • Provide, operate, and maintain our services
  • Process missed calls and send automated SMS messages on your behalf
  • Qualify leads and book appointments for your business
  • Send you notifications about new leads
  • Process payments and manage your subscription
  • Improve our services and develop new features
  • Comply with legal obligations

4. SMS and Call Data

When a customer calls your business and the call is missed, our system sends an SMS to the caller on your behalf. This SMS conversation is:

  • Stored securely in our database
  • Visible to you through your dashboard
  • Used to qualify leads and extract relevant information
  • Never sold to third parties

Customers can opt out of SMS communications at any time by replying STOP.

5. Data Sharing and Disclosure

We do not sell your data. We may share information with:

  • Service Providers: Twilio (SMS/Voice), Stripe (payments), and cloud hosting providers
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

6. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Lead and conversation data is retained for 2 years after creation. You can request deletion of your data at any time.

7. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security assessments.

8. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Export your data
  • Opt out of marketing communications

9. TCPA Compliance

Our service is designed with TCPA (Telephone Consumer Protection Act) compliance in mind:

  • SMS is only sent to callers who initiated contact by calling your business
  • All messages include opt-out instructions
  • STOP requests are processed immediately
  • We maintain Do Not Contact lists

10. Children's Privacy

Our service is not directed to children under 18. We do not knowingly collect information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@docklead.ai